Simon Kraft


Art Director

The Lego Generator

The brief

Student brief, Future Lions: How can we find a new way for people to connect to LEGO? LEGO sells a lot of new sets, but at the same time old LEGO is laying in boxes or standing on shelves in children's rooms without being used. Can LEGO help children to rediscover their old LEGO again?


Introducing The LEGO Generator, a sorting-machine using artificial intelligence to scan and analyse your old LEGO bricks and give you new suggestions of what you can build with them.

Winner - Future Lions (Student Award)

[email protected]

Website built by me