Simon Kraft


Art Director

Renault CME


Today kids spend 50% more time in cars than their parents did, but with digital entertainment families don't converse as they used to, making family life more fragmented. How can Renault MEGANE, a car aimed at families, help them find time for each other?


To market Renault family car MEGANE, we created an app named CME (Conversations Made Easy) that curates conversations during your car rides together, allowing everyone to talk about their own subjects and get the opinion of your family.

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