Simon Kraft


Art Director



IQ, a Swedish organisation working towards a smarter approach to alcohol, asked us to help them encourage students to drink more responsibly during the start of the new term.


Even during parties and nights out, students usually spend more time on social media than IRL. Therefore, we created Bottler - a personal chatbot in messenger that could help students plan their drinking during nights out. Because students will drink, it's a fact; the question is just how much and how intelligently. Bottler received over 700,000 chat interactions with over 15,000 unique visitors and gained earned media attention as journalists wanted to test the bot themselves.

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